The Big Picture

The Big Picture is a museum based in Dubai capturing

the history of cinema.

The ownable and recognisable branding, uses a framing device across its logo and visual language to replicate the idea of capturing a photo and period within history.
To support this concept a hashtag, #WeCapturedIt was created
to encourage others to share their experiences
in the museum and for the brand to celebrate
its cinematic knowledge.

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